How do I expand into a new city or region without overextending my resources? This week’s edition of Let’s Talk tackles a question a lot of growing SMEs eventually face: how do you expand into a new city or region without overextending your resources? Invest in relationships before headcountResist the temptation to build a large local team from day one. Before committing to premises or a large local team, assess customer demand, local competition, acquisition costs and the resources your existing operation can realistically support. Keep your core strategy and brand management centralised, while allowing your messaging and activity to reflect the local market.