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FIFA and the soft power playbook: From fascist propaganda to modern populism
['Nagaland Post']
Nagaland Post
In 1934, Fascist Italy, hosting the World Cup, channelled vast public funds into monumental stadium construction, controlled media narratives, and pressured match officials.
When the Soviet Union refused to play a World Cup qualifier on the bloodstained pitch, FIFA refused to move the venue.
Perhaps the starkest example of 20th-century “sportswashing” occurred during the 1978 World Cup in Argentina.
This shift reached a milestone during the 2026 World Cup, co-hosted by the United States, Mexico, and Canada.
High-profile appearances at Trump Tower, political interventions on player eligibility, and joint trophy presentations underscored how modern sports governance increasingly intersects with national political leadership.