Pic: FiniSpanish-founded confectionery group Fini, has revealed notable UK expansion with two key launches for the UK – its Mini Mochis Fruits and Mini Mochis Berries, amid growth in sweets featuring diverse international flavours, reports Neill Barston. Fini’s Mini Mochis Fruits and Mini Mochis Berries are designed to help retailers tap into this trend, offering a distinctive, eye-catching option that delivers against both impulse and sharing occasions. Commenting on the launch, Steven Greaves, Managing Director UK and Ireland at Fini, said: “Mochi is no longer a niche trend – it’s firmly moving into the mainstream. Our research shows strong purchase intent and standout sensory appeal, which gave us real confidence in launching Mini Mochis Fruits and Mini Mochis Berries into the UK market. There’s clear demand for something different in confectionery, and mochi delivers on flavour, texture and excitement.”