Critics have been just as enthusiastic, with the film opening to a Rotten Tomatoes score of 90%, the best mark for an MCU title in five years. Can Spider-Man: Brand New Day Rekindle Chinese Markets to Superheroes? Recent superhero releases haven’t even been guaranteed a premiere in the country, let alone a profitable one. Spider-Man: Brand New Day releases in the US on July 31st. Do you think Spider-Man: Brand New Day can help revive Chinese interest in superhero movies?