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The Sheep That Bit Back; Apple’s Buying The Cheap Soap
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AdExchanger
There’s an opportunity to reestablish Apple’s brand at or even above its former pristine level, according to both longtime observers.
M&A PaloozaIt’s not quite a three-letter acronym, but ad tech still loves M&A.
During the second quarter of 2026, M&A activity across the ad tech sector rose 5%, according to Luma’s Q2 2026 Market Report.
Investors keep throwing money at companies focused on AI, including ad tech companies, and programmatic is ripe for a major AI overhaul.
[TechCrunch]Why media teams are reducing their number of ad tech partners.