That’s the world Mark Jablonowski has been operating in for most of this career. DSPolitical onboards offline voter data, creates privacy-compliant audience segments, activates them through multiple bidders and then pulls the results back into a single reporting layer. Because their KPI is the final election result – which is unknown until the ballots have been counted – political campaigns must stick very closely to first principles. Political advertisers are also adept at using exclusion rules to automatically scrub people who’ve already voted or returned an absentee ballot. For more articles featuring Mark Jablonowski, click here.