There’s Not Enough Women’s Sports Ad Inventory To Go Around, But That’s Starting To Change

One of the reasons demand is so high is because inventory remains scarce, because women’s sports still gets way less mainstream media exposure. The Women’s Sports Index goes beyond basic social listening, said Nick Cicero, CEO and founder of Mondo Metrics. If you build it, they will comeBut Deep Blue isn’t only building tools like the Women’s Sports Index; it’s also helping produce women’s sports content. Marketers need to understand how women’s sports fandom translates into engagement and purchase intent. That’s the point of the Women’s Sports Index.