Reuters reported on June 23, 2026, that Meta and EssilorLuxottica will sell the new Meta Glasses starting at $299, running Meta AI’s Muse Spark for text and assistant displays. What Meta’s $299 glasses mean for everyday buyers in 2026• Meta announced new AI glasses on June 23, 2026; entry price $299 reduces the cost barrier. • Meta Glasses use Meta AI Muse Spark for text and assistant displays rather than full AR overlays. Why a $299 entry price could speed AR adoption in 2026Meta’s sub-$300 model rewrites the affordability story for AR hardware in 2026, hitting the same psychological price band as many premium phones’ accessories. Three stats that explain how the $299 price shifts the marketMeta’s move pairs a concrete price with existing scale, creating a rare consumer-ready AR combo this year.