“In my free time I have this passion for gin which grew during Covid,” says Erik Hasenböhler about the origins of his wonderfully distinctive, award-winning gin – Desert Rose. From all the glowing feedback from friends, family members and colleagues, it became clear that Desert Rose deserved a wider audience. His go-to Desert Rose cocktail is a Negroni garnished with a date and a twist of orange peel squeezed around the rim. Given the brand’s Middle-Eastern heritage, he feels there is clearly an opportunity in the Gulf, where Desert Rose is actively seeking distribution. Desert Rose Limited Edition: “Hint of citrus, creamy rich mouthfeel, lovely peppery palate with little sweet citrus and numbing spice notes on the finish.”