NewsBy Nicola CarruthersUK sales of Bacardi-owned St-Germain more than doubled in the 12 months to March 2026 as the Hugo Spritz surged in popularity. Ahead of National Spritz Day (1 August), the brand revealed that summer Google searches for the Hugo Spritz have slightly nudged ahead of its orange-coloured competitor, the Aperol Spritz. During the same period in 2022, the Hugo Spritz generated approximately 2.3% of Aperol’s average indexed interest. The Aperol Spritz is three parts Prosecco, two parts Aperol, and one part soda water, with an orange slice garnish. The Hugo Spritz recipe is similar, swapping Aperol for elderflower liqueur and the orange slice for fresh mint.