“It’s difficult to understand”: Campaigners criticise Peak District ‘renaming’ deal with Skoda as road signs replaced; Councillors hail 20mph limit lifting as “nobody kept to 20 and it was never enforced” + more on the live blog

Peak District 'rebrand' unveiledHonestly, when we first covered this announcement last week, we reacted with some confusion. Don’t we all somewhat own the national parks through our government? Eric Boutin, director of Skoda UK, says the new electric car “fits perfectly with the ethos of the Peak District National Park. Phil Mulligan, chief executive of the Peak District National Park, said that the “reasonable amount” Skoda paid “greatly helps the authority to deliver important work.” “As these landscapes continue to smoulder, it is difficult to understand why the national park authority has chosen to partner with a company whose core business relies on fossil fuel transport.”