Following their father’s return to the presidency in 2024, the two assumed managerial control over the global real estate and licensing empire. Plans for the 990-hectare (roughly 2,500-acre) project area include two golf courses, a five-star hotel, and luxury villas. The Trump Organization’s ostensible role in the project is simply to provide its good name for a fee of US$5 million for brand use. The catch is that under Vietnamese law, land that is ‘reclaimed’ by the state is compensated at a far lower rate; less than half what the land would sell for in a private transaction. “We don’t oppose the project,” my colleague was told; “we just ask that it be fair, clear and in accord with law and market prices.”