Kingstar Beer said the smaller cans are designed for single-serving occasions, including solo drinking, picnics, camping, and on-demand delivery. Industry research cited by Kingstar Beer found that 41% of consumers prefer packages of 330 milliliters or less. Kingstar Beer said the mini fruit brews are part of a broader effort to expand its Chinese-style craft beer range and offer more package sizes. For the lime jasmine flavor, Kingstar Beer partnered with tea company Wuyutai to combine fruit and Chinese tea. It aims to become the first publicly traded Chinese-style craft beer company, according to the company.