Cracker Barrel’s CEO is stepping down nearly a year after an attempted rebrand of the chain led to a fierce customer backlash. Lebanon, Tennessee-based Cracker Barrel hired Masino, a longtime Taco Bell and Starbucks executive, in July 2023. Then, last August, Cracker Barrel announced plans to ditch its longtime logo, which features an older, overall-clad man leaning on a barrel as well as the words “Old Country Store.” Cracker Barrel acquired Maple Street in 2019 and operated 50 locations around the country. Cracker Barrel shares fell 2.7% in early afternoon trading.