Beefeaters has set a deadline for its loyalty scheme as its premises shut amid a major shake-up by owner Whitbread. The company announced in April that it would close its remaining Beefeater and Brewers Fayre sites as part of a strategy overhaul. Following this, Beefeater customers were informed that its restaurants would be closing in a letter sent to reward club members. "This means that on Thursday 10 September 2026 your local Beefeater and all other UK Beefeaters will close." With this in mind, the restaurant chain has also provided clarity on its loyalty scheme, publishing a deadline on its website.