Ad-supported Connected TV (CTV) video services could generate an average of $0.21 per hour of viewing (HOV) if every available advertising slot were sold, establishing a new monetisation benchmark across Hybrid VoD, AVoD, FAST and Broadcaster VoD services, according to Omdia’s report, Video Advertising KPI Benchmarks: Monetisation. The benchmark is based on current video advertising loads across CTV streaming services in the UK, the US, Australia, Brazil, Canada, France, Germany and Mexico in 2025. “Measuring success in the CTV streaming market has never been more important,” said Matthew Bailey, Senior Principal Analyst, Advertising at Omdia. Understanding how these KPIs relate to one another will be critical for CTV players looking to grow and drive long-term value.” “Ad-light HVoD services including Netflix, Prime Video and Disney+ have the greatest managed growth potential,” added Laura Chaibi, Consultant and CTV and TV Streaming Advertising SME at Omdia.