A report from Ofcom reveals that UK audiences are now more likely to turn to Netflix than the BBC when deciding what to watch. Broadcasters fighting back through growth for on-demand TVDespite these significant pressures, the UK’s traditional broadcasters are showing signs of resilience. UK broadcasters also offer over 60,000 hours of UK programming across their on-demand services. Average daily YouTube viewing on TV sets increased from 9 minutes per person in 2022 to 19 minutes in 2025. Kate Davies, Group Director for Strategy and Research at Ofcom, commented: “As audiences increasingly benefit from an incredible choice of content, competition between traditional broadcasters, streaming services, video sharing platforms and other forms of digital media is fierce.