As US Soccer locks in its highest-paid coach ever through the next World Cup cycle, crypto firms Kraken and Chiliz are circling sponsorship deals that could move marketsUS Soccer is betting big on continuity. The federation has offered head coach Mauricio Pochettino a four-year contract extension that would keep him on the sideline through the 2030 World Cup. The decision has been deliberately postponed until after the 2026 World Cup wraps up. The crypto angle investors should watchCrypto firms Kraken and Chiliz are both exploring sponsorship opportunities linked to the 2026 World Cup, according to analysts tracking the space. But analysts highlight that the mere announcement of partnerships between crypto firms and major sports properties tends to generate immediate price reactions in related tokens.