It does later say that it’s an AI video, and it also appears to be an ad for the AI company Higgsfield. For context, the miniature Miami video has gotten more views than any real behind-the-scenes video and even more views than any MrBeast Instagram reel. Only hinting that this is an AI video once you name an AI video sponsor?” Carrasco calls the Miami video a “wake-up call” as it shows that synthetic content is “winning the recommendation algorithms.” Despite many users asking for an AI filter, Instagram Head Adam Mosseri recently said on Lenny’s Podcast that, “I don’t think we should filter out AI content.