TV viewers are now as likely to turn to Netflix as they are the BBC when deciding what to watch, a survey for Ofcom suggests. Netflix is now the first choice for 26% of viewers when looking for something to watch – with the BBC at 25%, according to the regulator’s annual Media Nations report. Declines were seen across all age groups, including viewers aged 75 and over. England’s World Cup semi-final defeat to Argentina on July 15 attracted a peak audience of 24 million viewers across BBC platforms. “The report also notes that BBC content accounts for 18% of all video viewing, compared with 9% for Netflix – meaning audiences still spend around twice as much time watching the BBC.