Half of Premier League football fans cannot afford to buy their team’s shirt this year due to rising prices, a survey has suggested. The figure remains high among fans of English Football League (EFL) clubs, with 46% unable to afford an authentic replica shirt, the poll for FootyComps found. Fans face paying up to £90 for replica shirts after eight Premier League clubs increased their prices for the coming season. The survey found a quarter of Premier League fans (25%) have bought a fake shirt from an unofficial website at a cheaper price, while 23% have done the same for their child. Over a quarter of Premier League fans (26%) say they have bought a fake shirt on holiday.