Chief executive Kris Licht told the Press Association the group was pushing through "moderate" price increases in most of its markets, including the UK, to offset cost pressures, such as volatile oil prices caused by the Middle East conflict. In half-year results, it said: "While still volatile, oil prices have moderated since then and we currently expect a reduced input cost impact in 2026. These actions include price rises, but Mr Licht said they were being done on a "brand by brand and product by product basis". This was helped by "innovation" within its so-called power brands, in particular for the Dettol range which is driving demand in China, according to Mr Licht. Reckitt also announced a new share buyback worth up to £500 million, having completed a £1 billion programme in the first half of the year.