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Salads and iced matcha lattes help bring heatwave sales boost for Greggs
['Anna Wise', 'Press Association Business Reporter', 'Min Read']
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Iced drinks and a bigger range of salads has helped Greggs boost sales in the heatwave and reel in health-conscious consumers, as it continues its expansion across the UK.
The bakery chain revealed that total sales topped £1.1 billion for the 26 weeks to June 27, which was 7.2% higher than the same period a year ago.
Stripping out the impact of the new shops, sales at company-managed shops were 2.1% higher compared with the same ones last year, and 1.3% higher at franchised shops.
Cold and healthier items on the menu have also helped Greggs avoid a drop in sales from people avoiding hot food during the recent heatwaves.
She said Greggs was focused on "keeping it exciting for customers" with new products like a blueberry matcha iced latte within the drinks range that was appealing particularly to younger consumers.