Food brands have become fashion brands, with cult-favorite pantry staples showing up on hats, hoodies, and reusable totes. Available in large, small, and micro sizes, the bags will be sold at select Whole Foods Market stores nationwide while supplies last. Why Fishwife was Whole Foods’ first merch partnerWhole Foods Market The large size tote measures 26 inches wide x 16 inches high. For Whole Foods, Fishwife wasn’t just a buzzy brand—it was a seamless fit. The bags will be available in a limited nationwide run at select Whole Foods Market stores.