Dallas Cowboys owner Jerry Jones offered strong praise on Tuesday for wide receiver George Pickens, who will play this season on a $27.3 million franchise tag. This (franchise tag) just fit for us and thank goodness it fit for him and we got it done." He enjoyed his best NFL season yet in 2025, catching 93 passes for 1,429 yards and nine receiving touchdowns. Needless to say, Pickens is deserving of a long-term deal, but the Cowboys held the franchise tag option and used it, keeping him in town for one more year. Pickens is in position for another big year, so this could be a win-win as Jones said.