A refresher on the importance of sound marks as celebrities deploy strategy to protect against unauthorised use of voices 

In view of this trend, all of us, celebrities or not, stand to benefit from a refresher on what sound trademarks are. A sound mark identifies a product or a service through audio rather than visual means. While virtually any sound can comprise a sound mark, it must bring the holder’s brand to mind. That source-identifying function is what elevates any basic sound to a sound mark. Use mattersUltimately, a sound mark’s protectability turns not only on the sound itself, but also on how it is used.