According to reporting by On3's Pete Nakos, the sponsorship deal is worth over $15 million annually with NIL opportunities attached -- one the largest jersey patch deals to date. Notre Dame also revealed Tuesday it signed a jersey patch deal with SoFi, the naming sponsor of the home of the NFL's Los Angeles Chargers and Rams. CFB jersey patches will only benefit Big Ten, SEC in the long runOther schools in the Big Ten have announced sponsorship deals like Ohio State's. So far the Big Ten's biggest rival, the SEC, has just two jersey patch deals signed -- LSU with Woodside Energy and Arkansas with Tyson Foods. In fact, Ohio State vs. Michigan last year garnered 18.42 million viewers, by far the most of the season.