Butter chicken chocolate bar sparks outrage and curiosity onlineA butter chicken-filled chocolate bar created by a UK-based eatery has gone viral on social media, drawing amused, shocked and critical reactions. By Ruchi Rai Agarwal Updated On - 29 July 2026, 11:47 AMHyderabad: A video featuring a butter chicken-filled chocolate bar has taken social media by storm, leaving viewers both amused and horrified. Shared by Bombay Delicatessen in the United Kingdom, the reel shows a chocolate bar being snapped open to reveal a bright orange butter chicken filling. https://www.instagram.com/p/DbGbuUwMaxI/The on-screen text reads, “You’re not Indian if you’ve not tried Butter Chicken Chocolate,” while the caption cheekily adds, “We don’t make the rules.” Whether it is culinary innovation or simply a clever attempt to grab attention, the butter chicken chocolate bar has certainly got people talking.