Mentos, the UK’s eighth largest confectionery brand now worth £48.5m, is expanding its range with the launch of Mini Mentos: a new individually wrapped ‘treat size’ format that brings the iconic rolls in miniature. Packed in a sharing bag, the format is designed to help retailers capitalise on growing demand for seasonal sharing confectionery and portion-controlled treats. Mentos, the UK’s eighth largest confectionery brand now worth £48.5m, is expanding its range with the launch of Mini Mentos: a new individually wrapped ‘treat size’ format that brings the iconic rolls in miniature. Suitable for vegans, Mini Mentos gives retailers an inclusive confectionery option that caters to a broad range of shoppers. Combined with our four best-loved flavours and vegan recipe, we’re confident Mini Mentos will help retailers capture incremental sales within the ‘treat size’ sharing segment.”