Clarks launches its new nationwide Back-to-School campaign, Jump into Clarks, rolling out across TV, social media, owned digital channels and in-store as families prepare for the new school year. At the heart of the campaign creative is a playful reimagining of Kris Kross’ iconic 1992 hit Jump, with updated lyrics celebrating Clarks’ school offering. Starring young talent from the brand’s home county of Somerset, the campaign captures the energy and excitement of the season through bold, energetic storytelling. The campaign builds on strong momentum for Clarks ahead of the summer Back-to-School season. Earlier this year, independent YouGov research named Clarks the UK’s favourite school shoe brand among parents surveyed, with the brand also ranking highest for trust, quality of materials, durability and fitting across leading competitors.