Fáilte Ireland launched a three-year strategy to grow tourism. The plan focuses on spreading tourism to regions outside Dublin. Fáilte Ireland has laun ched a three-year strategy to grow tourism and increase domestic revenue by 7pc. She stated Ireland has never been a low-cost destination but offers value, and that there is opportunity for “coolcations” as people want to escape intense summer heat. Caroline Bocquel, CEO of Fáilte Ireland, shared, “Ireland has never been a low-cost destination.