Some still believe that you can’t manage a car company unless you’re a fully paid-up “car guy.” This is all useful background to the Luce, Ferrari’s first fully electric car, engineered in Maranello, Italy, but designed in California by LoveFrom, the agency set up by renowned iPhone designer Jony Ive. Part of the frequently obnoxious discourse around the Luce centered around the idea that a Ferrari’s design should deliver an instant dopamine rush. The Luce is a Ferrari, just not the sort we’re used to. The interface is the same—steering, brakes and throttle—but the Luce has a different sort of driving emotion and a different way of announcing driving thrills.”