Complementary to Equifax AI Advisor, Equifax IQ is a multi-algorithm AI system that allows customers to transition policy management from a manual rigid process to an AI-driven multidimensional optimization engine. Central to all things AI is securing and protecting the firm’s proprietary data asset. Begor explains:Equifax has a strong AI data moat around Equifax's unique and proprietary data with over 90% of Equifax revenue generated from proprietary data sources included in over 100 unique data exchanges globally. These exchanges contributed proprietary data directly from the data owners that is not publicly available, such as our income and employment exchanges, credit exchanges, alternative credit data exchanges and other unique proprietary data assets. It seems AI ROI is possible, after all.