Once those relationships exist, it becomes much easier to conduct public diplomacy on behalf of the State of Israel.” “With a small amount of support—not money and not official positions, but public backing—we can establish 100 public diplomacy offices worldwide.” The envisioned institution would coordinate strategy across public, media, and social media arenas. It also made a larger claim: that public diplomacy gains force when it is rooted in durable local partnerships rather than delivered as a one-way message. By year’s end, he said, Israel House plans to move into the National Institutions Building, working alongside other bodies on public diplomacy and the fight against antisemitism.