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Stress-relief drinks fuel next functional beverage boom
['Donna Eastlake']
BeverageDaily.com
Stress-relief drinks – overviewStress-relief drinks are among functional beverages’ fastest-growing market categoriesStress ranks highest as a wellbeing concern globally, outpacing anxiety and sleepRelaxation beverages grow around 19% annually, nearing gut healthChaga and guarana launches surged as brands pursue differentiationConsumers primarily drink stress-relief beverages at homeExplore related questionsThe functional beverage sector is thriving.
Stress-relief drink successStress-relief, mood-support and relaxation beverages are rapidly emerging as one of functional drinks’ most exciting growth opportunities.
While physical health remains important, consumers are increasingly looking for products that support emotional wellbeing, stress management and everyday balance.
In response, brands are developing beverages formulated with functional ingredients, positioning them as convenient tools for relaxation and mood support.
As the functional beverage market continues to evolve, relaxation drinks look set to become one of its defining success stories.