HYBE has appointed Jenni Pfaff as Chief People and Transformation Officer, a newly created global role at the South Korea-headquartered entertainment company. The appointment promotes Pfaff from HYBE AMERICA, the company’s US division, where she has been Chief People and Transformation Officer since August 2025. In the role, Pfaff will help HYBE build the capabilities to develop and execute organizational and talent strategies aligned with the company’s global business direction. At HYBE AMERICA, Pfaff oversaw human resources functions including recruiting, training and development, employee relations, performance management, and organizational design, and led internal corporate communications. HYBE AMERICA is a subsidiary of HYBE Corp., which operates a multi-label model spanning South Korea, Japan, the US, and Latin America.