TFWA has unveiled two purpose-driven initiatives for this year’s TFWA World Exhibition & Conference, with programmes focused on cancer research and disability inclusion set to take place throughout the Cannes event. The association has confirmed it will support industry fundraising initiative #KickCancerThon while also staging the fourth edition of ‘Yes We Cannes!’ Exhibitors, visitors and industry partners will be invited to cycle collectively, with TFWA donating €10 to The Royal Marsden Hospital‘s cancer research programme for every kilometre completed. Alongside the fundraising initiative, TFWA will once again host ‘Yes We Cannes!’ TFWA VP – Marketing Alessio Crivelli added: “‘Yes We Cannes!’