Armani Beauty and L’Oréal Travel Retail Asia Pacific partnered with China Duty Free Group (CDFG) for a Summer Mare pop-up at the cdf Sanya International Duty Free Shopping Complex in Hainan. Inspired by a Mediterranean summer escape, the activation immersed travellers in the Armani lifestyle through a series of fragrance, beauty and interactive experiences running until 27 July. To further engage shoppers, Armani Beauty hosted live make-up demonstrations on selected weekends, showcasing seasonal looks. The Summer Mare pop-up also highlighted a selection of the brand’s hero products across skincare, make-up and fragrance. The activation formed part of the ongoing collaboration between Armani Beauty, L’Oréal Travel Retail Asia Pacific and CDFG to create immersive retail experiences for travellers in Hainan.