On officially opened its first store in the United Arab Emirates (UAE) at the Mall of the Emirates in Dubai, marking the Swiss running brand’s third store in the Gulf Cooperation Council (GCC) region with plans to add another nine retail locations across the GCC over the next two years. Since 2024, On has partnered with Mizzen, part of the Seddiqi Holding group, as its representative across the GCC and Jordan. The Dubai store measures 265 square meters (2,850 square feet). By opening our first physical retail store in Dubai, On aims to deepen its connection to the city, where it has already fostered a vibrant community of movement enthusiasts.” Image of Dubai store courtesy On