Under the new agreement, WildBrain CPLG will lead strategic LBE initiatives for Miffy and Friends, with a focus on long‑term, ticketed physical experiences. WildBrain CPLG holds licensing rights for Miffy and Friends in the Nordics, Poland, Italy, Greece, the Middle East, and India. The global growth of Miffy will be further accelerated this year with the release of a new 78-episode Miffy and Friends TV series, which is already accessible in many regions worldwide. Evi Sari, VP of global LBE at WildBrain CPLG, adds:“With its instantly recognizable storytelling, design-led visual identity and deep emotional connection with families, the Miffy and Friends brand lends itself naturally to immersive experiences that can travel across territories and formats. Last month, WildBrain CPLG announced that it is set to drive location-based entertainment growth outside of the Americas for the popular Miraculous franchise, in an extended collaboration with the international entertainment giant Miraculous Corp.