Instead of appearing as meet-and-greets or small-scale exhibits, these brands are becoming entire theme parks, dedicated lands, retail experiences and immersive attractions. Universal Kids Resort is a regional theme park specifically designed for kids in Frisco, TexasThree years in the making, Universal Kids Resort houses a 300-room hotel and a 20-acre theme park. Merlin Entertainments and Mojang Studios are developing the first-ever theme park land inspired by Minecraft blooloop.comAt Chessington, Merlin Entertainments has partnered with Minecraft creator Mojang Studios to develop the first-ever theme park land inspired by the game. There are three Peppa Pig theme parks, located in Florida, Texas and Günzburg, GermanyOwned and operated by Merlin Entertainments, Peppa Pig theme parks are designed for children aged 6 and under. The Franklin Institute, for example, is hosting a new exhibition that immerses visitors in the innovative world of Universal theme parks.