Ford, Revenue ExplorerIn December, Ford took a $19.5 billion writedown on underperforming EV investments, canceling its F-150 Lightning plug-in pickup after EV tax credits evaporated and EV demand waned. Its EV business has lost more than $16 billion since 2022, including $1.3 billion in the second quarter, and is not expected to turn a profit until 2029. Going forward, the EV business will focus on scaled-down models like a forthcoming $30,000 pickup. Bronco and Explorer SUVs were the stars in the second quarter. Just Do It: On Monday, Ford debuted a limited edition of 1,000 Bronco SUVs with a magenta color scheme inspired by the state of Utah.