Mellow Mushroom selects Bikky as customer data platformPhoto: Mellow MushroomSeptember 2, 2025Mellow Mushroom has partnered with Bikky, a customer data platform built for multi-unit restaurants, to better understand their guests, personalize marketing and power future expansion, according to a press release. Mellow Mushroom's search for a customer data platform led them to Bikky. Since bringing on Bikky, the team at Mellow Mushroom has used the platform to better understand and diagnose differences in guest frequency across geographies. Looking ahead, Mellow Mushroom is building out a best-in-class marketing technology stack to execute its data-driven marketing strategy. Mellow Mushroom has 160 locations across 16 states.