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ADNOC Distribution launches retail media network
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Campaign Middle East
ADNOC Distribution has launched Engage by ADNOC, a retail media network designed to connect brands with customers across its integrated mobility, convenience and digital ecosystem.
“ADNOC Distribution has built one of the UAE’s most compelling consumer ecosystems, creating a unique retail media opportunity for brands.
Mukhles Odeh, CEO, Pyxis, added: “Engage by ADNOC marks a significant leap forward in digital advertising for brands.
Together, we are setting new benchmarks for digital advertising and retail media”.
As advertisers increasingly seek measurable, data-driven ways to engage consumers, Engage by ADNOC leverages ADNOC Distribution’s scale, customer ecosystem and digital capabilities to create new opportunities for brands while supporting ADNOC Distribution’s long-term growth ambitions.