ADNOC Distribution has launched Engage by ADNOC, a retail media network designed to connect brands with customers across its integrated mobility, convenience and digital ecosystem. “ADNOC Distribution has built one of the UAE’s most compelling consumer ecosystems, creating a unique retail media opportunity for brands. Mukhles Odeh, CEO, Pyxis, added: “Engage by ADNOC marks a significant leap forward in digital advertising for brands. Together, we are setting new benchmarks for digital advertising and retail media”. As advertisers increasingly seek measurable, data-driven ways to engage consumers, Engage by ADNOC leverages ADNOC Distribution’s scale, customer ecosystem and digital capabilities to create new opportunities for brands while supporting ADNOC Distribution’s long-term growth ambitions.