Tapper has launched Vantage, a predictive customer acquisition product that helps brands optimise paid media toward long-term customer value rather than short-term conversion volume. Vantage trains a model on a brand’s own first-party data to predict customer lifetime value, known as pLTV, from the first visit. It then feeds that signal back to Google, Meta and TikTok, so automated bidding acquires more of the customers worth having. Vantage steers the platforms toward the top, feeding a value signal so they acquire more of a brand’s highest-value customers. Tapper Vantage is available now for brands using Google, Meta and TikTok globally.