The university announced Tuesday a six-year deal with SoFi Technologies that will place the financial services company’s branding on jerseys across all Fighting Irish sports beginning this season. Source: Icon Sportswire / GettyAccording to industry sources, the agreement is valued between $18 million and $20 million annually, making it the richest deal of its kind in college athletics. Notre Dame’s announcement follows a similar move by Ohio State, which secured a jersey patch agreement with JPMorganChase worth nearly $17 million per year. The NCAA approved corporate uniform patches earlier this year, allowing programs to display up to two small logos during games. As the College Football Playoff explores extending the practice into postseason play, Notre Dame’s landmark deal signals a major shift in the business of college sports.