Nothing is reportedly preparing to launch its first smartwatch under its flagship brand, marking the company’s entry into the premium wearables market. According to multiple leaks, the smartwatch is expected to debut in September, with a retail price of under US$300 (A$460–A$470) and an initial release in limited markets. Founded in 2020, Nothing is a challenger brand in consumer electronics, competing on design and brand identity over tech specs. Notably, a Wear OS launch would position the device as a direct competitor to Samsung Galaxy Watch, Google Pixel Watch and OnePlus Watch models. At this time, information is based on leaks and Nothing has not officially confirmed the product or launch timeline.