Here, Chief Executive Officer, Bob van den Oord reveals how enhancing guest experiences and sharpening brands are part of Langham Hospitality Group’s long-term growth strategy. Langham Hospitality Group’s Australian hotels have experienced strong demand from both domestic and international travellersWe enter 2026 following a year of steady progress, centred on preparing the business for what lies ahead. This was reflected in the three clear priorities that shaped much of the past 12 months: enhancing guest experience, sharpening our brands and strengthening the capabilities that support long-term growth. As for Eaton, our mission-driven lifestyle offering continued to express its values through culture-led programming, including World Pride activations, while Ying’nFlo built momentum through the opening of three new hotels in mainland China. This article first appeared in HM Magazine’s February 2026 edition.