Apple TV isn’t going anywhere once John Ternus takes over as CEO. But Apple knew from the start it would need to pour money into Apple TV to eventually make it a success. What’s next for Apple TV viewersSeason four of Ted Lasso premieres on Apple TV on August 5. Between new seasons, movie sequels and Ternus’ public support, Apple TV looks set for a busy stretch. For now, at least, Apple’s incoming CEO wants Apple TV fans to know one thing: The shows aren’t stopping.