Glenfiddich, the world’s most awarded single malt Scotch whisky, has unveiled a bold new visual identity, setting the scene for its next chapter. Glenfiddich, the world’s most awarded single malt Scotch whisky, has unveiled a bold new visual identity, setting the scene for its next chapter. Crafted for a contemporary audience, the refreshed look balances modernity with heritage, drawing on resurfaced icons from the Glenfiddich family archive spanning more than five generations. Steeped in storytelling, Glenfiddich’s redesign is inspired by the pioneering releases of the 1960s, when the brand helped establish Single Malt Scotch Whisky as an international spirits category. The new packaging is rolling out across Glenfiddich’s Flagship Collection: 12 Year Old, 14 Year Old, 15 Year Old and 18 Year Old.